Released on = May 12, 2007, 2:43 pm

Press Release Author = William Blanchard

Industry = Computers

Press Release Summary = LAMbCast LTD launches a new "Zip like" secure digital
container format which allows users to easily accept payments for their content
using PayPal and utilize unlimited online storage with Amazon's lightning fast S3
service.

Press Release Body = New York, Toronto, London, Amsterdam May 14, 2007 -- In the
year 2017, people will be able to sell digital content of unlimited size comprising
of music, videos, screensavers, wallpapers, e-books, applications and games with the
ease of creating a Zip file and adding a price. Unpacking this type of Zip file will
present users with a payment screen instead of a password entry field. Content will
be available online within minutes and distribution through the internet will offer
unlimited possibilities.

LAMbCast LTD announces the introduction of their new patent pending payment based
container technology named LAMbCaseT, the core of the LAMbCast Content Delivery
System (CDS).

LAMbCase may share some similarities to its Zip cousin, but embedded in the
structure of the format is a payment processor which works directly with PayPal's
application programming interface (API).

Continuing the tradition of popular Zip programs, the LAMbCase Creator application
allows users to place up to 9999 terabytes of digital content into a single
container. Once files are imported, users can easily set their price and lock the
container under a secure dual layer AES 256 shell.

LAMbCase also share the same options of distribution choices across the internet as
Zip files. Using the LAMbCase Extractor application, potential buyers are forwarded
to PayPal's website for easy payment processing using a credit card or PayPal
account. Once the transaction is complete, buyers are granted access to the locked
content for extraction to a hard drive or optical burner.

In addition, LAMbCase offers groundbreaking extra features to assist with digital
sales such as a 5 way "point of sale" split payment system, a HTML code generator,
and access to Amazon's S3 service.

With lightning fast industry leading speed, Amazon's "Simple Storage Solution" can
deliver a 400MB LAMbCase in just 6.6 minutes. Buyers acquiring LAMbCases from S3
links are not required to pre-install system software because LAMbCase is designed
to run an easy "first time" setup for new users before the downloading process from
S3 can begin. LAMbCase ensures that packages are transferred successfully before
requiring payment to help eliminate customer service issues resulting from
networking failures and broken data transfers of large packages after a buyer makes
payment.

In addition to Amazon's S3 service, LAMbCase offers the HTML Badge CreatorT which
gives users an easy way to create product avatars with a picture and pricing
details. The html code generated can easily be applied to popular social networking
sites such as MySpace.com, and other websites, blogs, and message boards.

For musician users, LAMbCase has added industry changing features not available
through browser based music services. LAMbCase includes a "CD" profile which can
deliver studio reference and retail quality burnable CDs. Instead of using DRM,
LAMbCast LTD has developed an associated technology named XQR for MP3 files. XQR
embeds a unique and discrete "Buyer ID" to MP3 files found in LAMbCases to introduce
a new consumer friendly alternative to controversial DRM techniques. XQR does not
alter or affect the sound quality of MP3 files.

LAMbCase currently supports 4 currencies which are U.S. Dollar, Canadian Dollar,
Pound Sterling, and Euro. With its open license, there is no startup costs required
to use LAMbCase. A flat royalty is added to the price of a package and fulfilled
through the PayPal API directly after a sale. LAMbCast LTD offers branded and custom
licenses of LAMbCase for Corporate, Enterprise, and Government clients.

"I am confident there is no other system in the world that can match our innovation
when it comes to the subject of digital delivery" says Mr. William G. Blanchard,
LAMbCast LTD founder and LAMbCase inventor, "Our goal is to provide content owners
big and small with an equal digital playing field. Currently, only major companies
with healthy capital can afford the most elaborate digital delivery options and our
solution tops them all."

LAMbCast CDS is available for Windows XP and Vista users at www.cds.lambcast.com.
LAMbCast CDS is also listed in the official Amazon Web Services solutions catalogue
at www.solutions.amazonwebservices.com.

About LAMbCast LTD:
Established in 2007, LAMbCast LTD is a private company offering patented
technologies through innovative software development. As part of the LAMbCast
Content Delivery SystemT (CDS), LAMbCase breaks the dimension between retail and
internet offerings. With their upcoming "Sponsored" powered version of LAMbCase,
LAMbCast LTD will introduce a unique way for content owners to import revenue from
the $286 billion dollar yearly advertising industry to replace falling physical
media retail sales.


###


Web Site = http://cds.lambcast.com

Contact Details = Media Contact:

Mr. William Blanchard
LAMbCast LTD
(212) 372-0293
lambchops@lambcast.com
www.cds.lambcast.com
www.lambcast.com